Branding Design Work in Progress

Why you should invest in a professional designer

Have you ever wondered why you should spend the $$ to hire a professional designer when you could get a logo made for less on a site like Fiverr? Well! There are are so many reasons! Check out my top 10 reasons below…

1. Originality

Platforms like Fiverr are notorious for pirated artwork. A lot of the designs produced through these systems are not original, maybe they were to begin with but they often get reused multiple times for different businesses. If you want to stand out from the dense marketplace that exists today, why would you want to have the same branding as everyone else?

2. Usability

If you’re designer can’t deliver you a whole stack of file types and options, what are you paying them for? Things like websites, social media, business cards, embroidery – they all require different file types and colour ranges. If all you’re supplied with is a jpg file of your logo, well that’s not really going to be much use in the long run. High resolution files are worth their weight in gold for branding.

3. Strategic Design

A good logo designer will investigate your competition and devise a strategy to get the most out of your branding. Your need to stick out from the millions of other companies out there and the only way to do that is to work closely with your designer to create an image for you company that will stick with potential customers and keep them coming back.

4. Perceived Value

If you’ve ended up with a logo that is the same as everyone else, or one that looks cheap, is that really the kind of fee you want to portray to the public? Having a sophisticated logo that truly represents your brand will significantly increase your perceived value as a business. Would you rather use the services of a business with a clip art logo or one that looks professional with a well designed logo?

5. Create a consistent brand personality

Admittedly, you may not have the funds or need right at the beginning for further design work, but eventually you will. Create a consistent experience for your customers is vital to creating a memorable image. There’s no better person to help you develop your brand further than the person who really understands your logo design and your business.

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